Hi, I’m Lauren 👋🏻

a Madison, Wisconsin-based SEO.

I help aspiring solopreneurs and organizations simplify the way they get found online organically by developing their presence on Google into a profitable content engine.

After spending 5+ years agency-side and in-house with 30+ brands developing and scaling search-based content strategies, I’m now building up my freelance clientele to bring my learnings to you.

I take on projects ranging from website redesigns and migrations to content creation, technical copywriting and more.

I’ve advised companies that are B2B SaaS, national retailer chains, law firms, online lifestyle publications, international manufacturers, Salesforce consulting firms, national D2C CPG chains and many more. I’m also a:

Sr. Manager, Growth Marketing, Circana
Member, MKE DMC
Advocate, NAMI Wisconsin

Check out my LinkedIn for tips and free templates to level up your content strategy. 📧

💗 LK

Client testimonials

"Lauren takes content personally, which means she understands what any audience seeks and finds the strategic gaps and opportunities to reach them. She applies the same focus and determination to complex industries—and the content it needs—to drive business outcomes.”

Tyler Einberger, Co-Founder & COO at Momentic
"Lauren is comprehensive and a tactical leader in this space. Her competitive analysis revealed critical gaps in our site architecture and missed opportunities for content prioritization. These insights directly influenced my work by guiding the restructuring of the site to improve user flow and accessibility. The result was a more intuitive, competitive design tailored to meet user needs and business goals."

Chris Biggin, Director of UX Design at Circana
Testimonial 3

Why brands need organic search

🌱 Organic searches are more likely to convert than paid searches.

🌱 In 2024, YoY brand discovery decreased from 1 out of 3 new website visitors to 1 out of 4 new website visitors when top of funnel content strategy was not a priority in 2023.

🌱 With ChatGPT search live, helpful content with an original POV is more important than ever.

How I work with founders and marketing teams

First, we’ll kick things off.

Before our official project kickoff, I’ll send over a list of questions to help you prepare for topics like strategic goals, marketing goals, existing processes, and a list of competitors.

After the meeting, we’ll part ways for two to four weeks as discovery research begins.

Then, I’ll research and audit.

During SEO discovery, I’ll conduct a 360° assessment of your website including content organization and quality, UX approach, and technical health. If there’s a low hanging fruit task that will drive positive outcomes for the site, we’ll start executing on that too.

Deliverables include:

Keyword research / SERP analysis
Competitive analysis
Technical SEO audit
Content audit

Next, I’ll roadmap and prioritize.

In the final phase of discovery, I’ll build a blueprint of SEO tasks prioritized by impact versus effort.

Deliverables include:

SEO roadmap
Metadata recommendations

After that, we’ll start creating together.

We’ll grow your audience by building intent-centered content that earns credibility and trust with Google and other search engines.

Deliverables include:

Content structures + briefs
Content production process documentation
Technical writing support + SME collaboration

As we go, we’ll monitor and measure.

We’ll work together to define and use directional measures that align with your goals. Once content is in production, I’ll use data-backed hypotheses to implement, test, track, and iterate.